Yoga and Ayurveda: The Pillars of India’s Cultural Diplomacy
Abstract
Yoga and Ayurveda: The Pillars of India’s Cultural Diplomacy
Dr. Priyadarshini Purohit and Dr. Priyadarshini Purohit
This paper explores the strategic role of Yoga and Ayurveda in shaping India’s cultural diplomacy and soft power narrative in the 21st century. Rooted in Sanatan Dharm and developed over millennia, these ancient systems have evolved into globally recognized tools for holistic well-being and intercultural engagement. By analyzing state-led initiatives such as International Yoga Day and the institutionalization of Ayurveda through global collaborations, this study highlights how India projects its civilizational values on the world stage. The paper also addresses challenges including commodification, cultural appropriation, and regulatory gaps, while pointing to emerging opportunities for digital outreach, academic collaboration, and integrative health models. Ultimately, Yoga and Ayurveda emerge not as relics of the past, but as dynamic instruments for global connection, sustainable health, and spiritual leadership in a post-COVID world. Their universal appeal offers India a unique avenue to foster international goodwill and redefine leadership through wisdom, healing, and harmony.
Keywords: Yoga, Ayurveda, Cultural Diplomacy, Soft Power, Sanatan Dharma.